Marketing persona
Who are we targeting?
Michael 'Mikey' Fitch
​
"People who aren't afraid to get their hands dirty, earn my trust."
This is Michael 'Mikey' Fitch. He is 27 years old and originates from Unos. He is happily married to Maisie and Piper. He has a son called Mikey Junior with Maisie and Piper is currently pregnant. Mikey grew up as a farmer and has lived on the farm his entire life. He earns about € 10,000 a year and belongs to the upper lower class.
​
Mikey has always wanted to start his own farm. He wants to make a good living to support his wives and many (present and future) children.
​
Mikey likes hard work, playing sports and enjoying the family life. He dislikes the city life and being lazy. He hates classical music, feminism and pollution.
​
He cares about his body and likes to eat healthy food. He enjoys playing Viking Kubb with his friends and he travels a lot. He does sports on a regular basis. He doesn’t smoke and he couldn’t care less about politics. Mikey is a charmer and a kindhearted person. His social skills are excellent. He is a good looking fellow and he knows it. He has a lot of confidence.
A DAY IN HIS LIFE
He gets up at 5 a.m. to feed the cows and to let them out of the stables. Then he drinks some warm milk. After that he starts his daily duties. For example: milking the cows, cleaning up the stables, grooming his horses. At 4 o’clock p.m. he makes some time for his family and they eat dinner together. Then they drive to the nearest town where there is an evening market to sell the farm products. After the market, they go to the local bar and drink beer and socialize with the other farmers. Before going to bed at 10 p.m. he checks the work schedule for the following day.